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Optimizing Walmart Sponsored Search

Author: softwarekeygencrack on 3-08-2023, 09:19, Views: 27

Optimizing Walmart Sponsored Search
Free Download Optimizing Walmart Sponsored Search
Published 7/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.41 GB | Duration: 2h 18m
Get the maximum ROAS on Walmart Sponsored Products and Brands advertising.


What you'll learn
Navigate the Walmart Sponsored Search Advertising portal
Create targeted Sponsored Products and Sponsored Brand Ads with focused keywords
Review and analyze Walmart Sponsored Search reporting
Optimize Return on Ad Spend (ROAS) to maximize Walmart profitability
Requirements
Learners should have a basic knowledge of marketing concepts, such as Impressions, Clicks, and Conversion Rate.
Description
Walmart is the largest retailer in the world. Its brick and mortar and online presence combine to offer a large assortment of products to millions of people. So how do you get your products to stand out? Without a strategy to get more exposure, your amazing products will never be seen and never unlock its sales potential.To unlock the impressions that your products need, you need to participate in Walmart Sponsored Search. Sponsored Search comprises two paid advertising tactics, Sponsored Products and Sponsored Brands, that elevates your product's presence on Walmart with the goal of getting more clicks on your product, and if your product is compelling, you'll generate sales.In Optimizing Walmart Sponsored Search, we'll review the ins-and-outs of Walmart Sponsored Search. We'll review what exactly Sponsored Search is, when and how to use it, and tactics to extract the highest Return on Ad Spend (ROAS). I'll walk you through high-level strategy and analysis as well as detailed walkthroughs on how to create a campaign so you can apply your learnings to your own ad strategy.Just like raising a baby, this is not set-it-and-forget-it. You need to nurture your campaigns and learn from your wins and losses. Achieving your product's true sales potential takes many micro adjustments over time. By the end of this book, you should feel confident to create optimized campaigns and implement adjustments to maintain exposure and maximize ROAS. Get ready to optimize for Walmart Sponsored Search.
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: Why does Optimizing Walmart Sponsored Search exist?
Lecture 2 Why does Optimizing Walmart Sponsored Search exist?
Section 3: Who is Willie Joe Marquez?
Lecture 3 Who is Willie Joe Marquez?
Section 4: What is and is not covered in this book?
Lecture 4 What is and is not covered in this book?
Section 5: Who should take this course?
Lecture 5 Who should take this course?
Section 6: When should I use this course?
Lecture 6 When should I use this course?
Section 7: What is Sponsored Search?
Lecture 7 What is Sponsored Search?
Section 8: What does Sponsored Search look like?
Lecture 8 What does Sponsored Search look like?
Section 9: Why use or not use Walmart Sponsored Search?
Lecture 9 Why use or not use Walmart Sponsored Search?
Section 10: When should I not use Walmart Sponsored Search?
Lecture 10 When should I not use Walmart Sponsored Search?
Section 11: Reviewing the Walmart.com Sponsored Search Portal
Lecture 11 Reviewing the Walmart.com Sponsored Search Portal
Section 12: Creating a Sponsored Products campaign - Targeting
Lecture 12 Creating a Sponsored Products campaign - Targeting
Lecture 13 Creating a Sponsored Products campaign - Schedule & Budget
Lecture 14 Creating a Sponsored Products campaign - Bid Multiplier
Lecture 15 Creating a Sponsored Products campaign - Ad Group and Items
Lecture 16 Creating a Sponsored Products campaign - Keywords
Section 13: Creating a Sponsored Brand campaign
Lecture 17 Creating a Sponsored Brand campaign - Targeting
Lecture 18 Creating a Sponsored Brand campaign - Image & Headline
Lecture 19 Creating a Sponsored Brand campaign - Click URL
Lecture 20 Creating a Sponsored Brand campaign - Items
Lecture 21 Creating a Sponsored Brand campaign - Keywords
Section 14: Analyzing campaign performance
Lecture 22 Analyzing campaign performance - Impressions
Lecture 23 Analyzing campaign performance - CTR and CVR
Lecture 24 Analyzing campaign performance - ROAS
Section 15: Optimizing Campaign Performance
Lecture 25 Optimizing Campaign Performance
Section 16: Conclusion
Lecture 26 Conclusion
This course is for Ecommerce Account Manager who oversee online sales on Walmart and are interested in maximizing profitable sales.
https://www.udemy.com/course/walmart-sponsored-search/

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